Dirt Devil 360° Reach

The Challenge

Industry leaders Dirt Devil had debuted their latest product, the  360° Reach, and needed an airtight marketing plan & killer website to drive retail & direct sales. Looking to continue the brand’s success, they turned to Mojo & marketing company M2 Response to drum up consumer interest & increase sales on a domestic & international level.

The Solution

While M2 created a short-form advertisement & pushed media for the campaign, Mojo held up the back-end, delivering a responsive website that followed Dirt Devil’s universally-known branding. The result was a 400% lift in retail sales & the establishment of brand recognition Dirt Devil was looking for to keep retailers & mess haters alike completely satisfied.

Devilishly Good

Country-Specific Control

A name-brand company like Dirt Devil does business all over the world, so their websites need to cater to different countries. With Mojo’s help, we were able to create sites for Dirt Devil to sell in several countries, including the US and Canada. Our user-friendly platform made it easy to make offer and design changes in one country, without effecting the other.

Responsive Web Design

With an average of more than 50% of their traffic coming from mobile devices, it was imperative that the Dirt Devil website was fully functional on mobile. Luckily, Mojo uses fully responsive design – all of our sites look great in mobile!

A/B Tests Galore

Testing different versions of a website can be a difficult and time-consuming process. With Mojo, A/B testing is a breeze! With just a few clicks of a button, our clients can test different offers, marketing campaigns, and even designs at the same time. And to make gathering statistics even simpler for a marketing team, our downloadable Excel reports are available to all clients!