My Shiney Hiney

The Challenge

Just when you thought you’d seen it all, a new product came from behind to remind us there’s no market direct response can’t reach. The My Shiney Hiney Kit, a brush set & cleansing cream for “all your personal hygiene needs,” started its campaign life with modest sales until a feature on The Ellen DeGeneres Show propelled it to viral fame in September 2016.

The Solution

Ellen’s hugely popular program gave My Shiney Hiney the kind of exposure most marketers only dream of – and the kind of site activity Mojo is built to handle, no ifs, ands, or butts. Rock-solid, enterprise-level cloud computing? Easy-to-use tools with sophisticated functionality? You can bet your bottom dollar Mojo has it all.

Ass Seen On TV

Ellen’s five-minute monologue on My Shiney Hiney (left), co-starring Kristen Bell, got the audience laughing & viewers at home logging on!

Within 24 hours, the video clip on Ellen’s website got over 20K Facebook likes & visitor traffic to MyShineyHiney.com increased by more than 7000%! Still in the early stages of direct-response fame, the previously unknown product is getting everyone talking & making America a little cleaner, one hiney at a time.

Butt Wait, There’s More!

Bottom-Up Processing

With the support of Mojo’s ultra-reliable Microsoft Azure Cloud platform, the My Shiney Hiney site was able to handle unprecedented order volume without a hitch, while our advanced PCI-DSS-compliant security & encryption kept valuable customer data 100% safe – so no one has to know what you ordered.

Baby Got Back End

The name may be the butt of jokes, but My Shiney Hiney’s back end is no laughing matter! With a variety of different packages, colors, & creams available in their line of derrière-care products, the MSH site has over 130 different SKUs, including membership enrollment & continuity programs. Mojo’s stockpile of native integrations allows us to set up, test, & launch even complex offers faster & easier than ever.

Bringing Sexy Back

My Shiney Hiney is all about perfecting the details – at Mojo, we’re the same way. We designed a custom offer selection page that streamlined the ordering process & presented beautifully on any screen – an absolute must for a site with over 75% of visitors browsing on a mobile device.