January is normally a busy month in the direct response industry, with lots of product launches and post-holiday updates.
This year, though – wow.
We had 76 new direct response campaigns that kicked off worldwide in January 2018. I’ll have to look back to see how this compares to our previous busiest month, but it’s at least 50% higher. More importantly, these are full-fledged direct response campaigns from 16 different clients, so maybe direct response is going to have a healthy year? Fingers crossed!