The Mojo eCommerce and CRO Blog

You’ve probably heard of squeeze pages, landing pages, and splash pages. Do you know what each one does?  By the end of this article, you’ll understand these three types of pages and the differences between them. What Is a Squeeze Page? A squeeze page is a specific type of landing page. A landing page is […]

By Greg Silvano

Your landing page is often your one chance to convince a prospect to buy your product. Just getting a user to your page can be a struggle, so you don’t want to waste the opportunity once they’re there.  Internet users’ attention spans are decreasing, so you have to entice your visitors quickly before they click […]

By Greg Silvano

There’s a reason why advertisers spend over $67 billion on Facebook Ads every year. Part of the reason for Facebook’s success is that it allows digital marketers to create ad funnels to target very specific audiences which can result in much higher conversion rates. If you’re a marketer and you want to learn how to […]

By Greg Silvano

You’re a customer shopping at a big box store.  You pick up a product, read the package, look at the price, and start to mull it over — then you put it down without purchasing. You were a potential customer, but you remained anonymous because the product was only being sold in a store. The […]

By Greg Silvano

In our years of experience doing 1,000’s of single product websites for the biggest direct response marketers in the world, we’ve noticed a pattern. It comes down to the difference between rookies and professionals.  Rookies tend to focus on the creative too much: the fonts, the colors, the white space, and other aesthetic details. Professionals […]

By Greg Silvano

Our neighbors to the north remain a market ripe for direct-to-consumer marketers. High response rates, strong linear TV viewership, and demographic similarities to the U.S. are just a few of the reasons many marketers find the market a powerful partner.A quintet of experts on the Canadian marketplace chat during this webinar — presented by the […]

By Greg Silvano

Learn: What are the ideal sales funnels for upsells? What’s the difference between an amateur and a professional marketer?

By Greg Silvano

Most savvy marketers find direct response marketing more intuitive and rewarding than brand advertising. Here’s everything you need to know.

By Greg Silvano