Mojo News & Updates

New for 2018!  Keep up-to-date with our newest features, latest integrations, and even get the occasional peek into our future plans...

GDPR Compliance

GDPR Compliance

Mojo launched its GDPR compliance functionality, making the website aspect of your compliance as easy as a few settings in Mojo Admin.

Just turn it on, enter your data collection policy text, and you’re done!

Mojo GDPR Compliance

You have full control over the alert text, which looks like this for first-time visitors:

no!no! GDRP Compliance

Per GDPR, Mojo will not load any tracking scripts unless the user explicitly agrees to the prompt.

Product Reviews with troodat!

Product reviews are more important than ever.

There’s no doubt every direct response marketer should solicit reviews, respond to reviews, and – most important of all – use their positive customer reviews in marketing copy as much as possible. But I always hear the same reason why some marketers are still hesitant: too many negative reviews.

Well, we have an answer for that! Introducing Mojo’s very own product review platform: troodat!

Here’s why troodat! is the perfect direct response product review platform:

  1. Only verified buyers can submit a review. troodat! automatically sends a review invitation after your customers have purchased from your Mojo website and received their product. No more spammy reviews!
  2. Our one-of-a-kind reputation management controls reduce your negative reviews.
  3. We display your reviews to show the best of the best, even when it comes to negative reviews.
  4. Your reviews appear only on your Mojo website, so the SEO benefits of your product reviews are yours, not ours.
  5. The reviews are YOURS to use. Use them in your online ads. Use them in your Facebook posts. Use them in all your marketing copy.

troodat! Professional

$199/month + one-time $199 setup fee

  • Unlimited reviews for one Mojo site/product
  • Unlimited email invitations – we’ll even invite your existing Mojo customers to review, too!
  • Self-Service Reputation Management Controls
  • Configurable review categories
  • Cancel anytime!

troodat! + Moderation Services

$499/month + one-time $499 setup fee

  • Unlimited reviews for one Mojo site/product
  • Unlimited email invitations – we’ll even invite your existing Mojo customers to review, too!
  • Fully Managed Reputation Management Controls. We’ll respond to your customers!
  • Configurable review categories
  • Advanced reporting
  • Cancel anytime!

 

We can get you started right away!

Even BETTER Conversion Rates Last Week

Even BETTER Conversion Rates Last Week

Two weeks ago showed the incredible conversion rates we’ve been seeing on Mojo:

Last week on Mojo, the Top 3 sites by order volume had conversion rates of: 8.11%, 8.73%, and 18.41%!

And since that post?  The Top 3 sites by order volume had conversion rates of: 7.79%, 18.29%, and…30.18%!

Mind you, these aren’t even the top converting sites on Mojo.  They are the sites with the highest number of orders last week.  What about our top 3 converting sites last week?  Of sites that had at least $10,000 in sales last week, the top 3 conversion rates were: 30.18%, 23.7%, and 18.29%!

Top Sites Last Week: Conversion Rates

Top Sites Last Week: Conversion Rates

Last week on Mojo, the Top 3 sites by order volume had conversion rates of: 8.11%, 8.73%, and 18.41%!

Mind you, these aren’t even the top converting sites on Mojo.  They are the sites with the highest number of orders last week.  We’re pretty proud of those conversion rates!

OK, then, what about our top 3 converting sites?  Of sites that had at least $10,000 in sales last week, the top 3 conversion rates were: 24.14%, 18.41%, and 14.29%!

Beat. That.

New Feature: Critical Alert Emails

New Feature: Critical Alert Emails

What’s worse than when your e-commerce website is down and unable to take orders?  Your website being up and incorrectly taking orders…and you don’t notice for weeks.  That’s what.

Just imagine taking a few dozen orders per day but the product is backordered at the fulfillment company isn’t yet shipping.  Then, a few weeks later when the product starts to ship, you realize you had disabled credit card authorizations while testing and forgot to enable it again.  Of course you only notice when the fulfillment company can’t find the authorizations for 750 orders.  That’s a quick $50,000 mistake because of a single mouse-click.

And trust me, it happens.

Mojo’s Monday morning SnapShot emails were designed to reduce the impact of these types of mistakes.  This email points out the current settings of your site with clear visualizations for your site’s most-critical settings.

But learning of a key setting’s change the next Monday isn’t soon enough.  To fix this, we’re pleased to announce our new Critical Alerts feature!

Critical notification emails are sent the moment key settings are changed in Mojo Admin and will originate from your account manager’s email address.  So if you have any questions you can just reply to the email.  Easy!

Our Critical Alert emails will be sent when:

  1. Credit Card Authorization has been turned OFF
  2. Credit Card Authorization has been turned ON
  3. Your fulfillment exports have been turned OFF
  4. Your fulfillment exports have been turned ON
  5. An order has been DECLINED by your fulfillment company (this will only work for API fulfillment integrations)
  6. An order is AWAITING RECOVERY

You can manage these settings in Mojo Admin / Site Settings / General:

We hope you enjoy the peace of mind our new Critical Alerts offer!

Big January!

Big January!

January is normally a busy month in the direct response industry, with lots of product launches and post-holiday updates.

This year, though – wow.

We had 76 new direct response campaigns that kicked off worldwide in January 2018.  I’ll have to look back to see how this compares to our previous busiest month, but it’s at least 50% higher.  More importantly, these are full-fledged direct response campaigns from 16 different clients, so maybe direct response is going to have a healthy year?  Fingers crossed!