Gibson Trainer Headphones

The Challenge

When world-famous guitar gurus Gibson went to market with Trainer, their new brand of fitness headphones, they wanted to convey the same message of excellence & professionalism carried by the company for over 40 years. With multiple gold-medal winning Olympic star Usain Bolt as their spokesperson, they had the name & the face for a rockstar campaign – now the pressure was on for Mojo to deliver an incredible e-commerce site.

The Solution

In partnership with M2 Marketing and Management, Mojo built a modern, elegant site that let the Gibson name do the talking, utilizing existing branding concepts – and, of course, Mr. Bolt – to convey the integrity of the product design & quality. Sleek, easy-to-navigate, & compelling, the site keeps visitors scrolling & the ordering process clear & user-friendly. Best of all, we delivered the finish product in Olympic-qualifying record time!

The World’s Fastest Man

In order to market the headphones, Gibson enlisted the help of the world’s fastest man: Seven-time Olympic Gold Medalist Usain Bolt. With a popular athlete endorsing a popular brand, and Mojo handling the web development, the Gibson Trainer headphones were destined to be a hit.

Still Rock N’ Roll

Get The Look

Mojo has templates on templates available to give you the design of your dreams, and our intuitive visual editor lets us (or you!) tweak & perfect the look you want down to the last pixel. Whether you want a continuation of your current brand or a brand-new look, Mojo has the power to do it faster!

Nail The Sale

Microsoft’s Azure Cloud Technology serves as the rock-solid base of all Mojo’s sites – not to mention those of Fortune 100 companies worldwide. With an uptime SLA of 99.7% per month plus NSA-level encryption & security, enterprise-level clients like Gibson can rely on us to keep their sites running smoothly & their data secure.

Hit The Road

Keeping in stride with the upward trend of mobile browsing & buying, most notably for electronics, we paid special attention to ensure the small-screen user experience for the Gibson Trainer site had all the functionality, ease, & aesthetic quality of the desktop version.


M2 Marketing And Management


“We juggle many different elements for each of our clients so we value the quick and easy set up for all of our Mojo websites. As ROI-driven marketers, we particularly appreciate the detailed reporting as well as the fact that Mojo gives us control to conduct a wide range of A-B tests on each site so we can constantly optimize performance based on results.”


Every direct to consumer marketing campaign is unique but they do have one thing in common – complexity. All of the moving parts can easily be overwhelming if you don’t have the expertise or full time staff to effectively plan, execute and optimize. M2 provides an end to end campaign management solution for brands ready to explore or expand a performance based advertising strategy.

Established in 1999, M2 has worked on over 300 direct response marketing campaigns. They have collaborated with Bare Minerals, Oreck, Metamorphosis by Tracy Anderson, Omaha Steaks, Dirt Devil, Breville, Tria Beauty and Gwynnie Bee to name just a few. From the initial stages of research and financial forecasting to vendor management and analytics, M2’s dedicated team has extensive experience guiding successful campaigns across multiple marketing channels.

OTHER CAMPAIGNS ON MOJO Gwynnie Bee | Hoover | Omaha Steaks | Gibson Trainer Headphones | Joe Cross Juicer | Dirt Devil | Perfect Formula | Keurig

CONTACT M2 Email: | Tel: (714) 200-2722