Hoover has established itself as one of the most trusted brands in America by designing quality home cleaning products for over 100 years. With the Hoover Air Cordless Lift Vacuum, they were hoping to highlight the technical innovations of this new product line, including a cordless lithium ion battery and lift-off canister for easy disposal.
In partnership with M2 Marketing and Management, Mojo delivered a fully responsive website that stayed true to Hoover’s well-known branding. The campaign was a success, reaching No. 9 on the IMS Top 100 Media Ranking Chart for Long Form DRTV. This success led to Hoover selling its new product line in retail stores and also on HSN (Home Shopping Network).
Who Else But Hoover?
Staying On Brand
Mojo is no rookie when it comes to working with big brands, which we have proved time and time again. With Hoover, it was no different. It is important for a well-known name like Hoover to follow strict branding guidelines when it comes to design. Mojo came through with a beautifully branded website that stays true to the Hoover name, but differentiates itself enough to feel fresh. Trust us on this; we’re not just blowing hot air.
When you have multiple offers, but aren’t sure which one will sell the best, what do you do? A/B tests, of course! With Mojo, creating A/B tests is as easy as the click of a button. Test different offers or even different designs in just seconds! And with our downloadable Excel reports, your marketing team can gather statistics with ease.
Responsive Web Design
Mojo knows that a lot of eCommerce occurs on mobile devices these days, so we understand the importance of good mobile design. All of our websites are built to look great on phones, tablets, and any other devices smaller than computers. In this day and age, effective responsive design is a must!
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“We juggle many different elements for each of our clients so we value the quick and easy set up for all of our Mojo websites. As ROI-driven marketers, we particularly appreciate the detailed reporting as well as the fact that Mojo gives us control to conduct a wide range of A-B tests on each site so we can constantly optimize performance based on results.”
M2 MARKETING AND MANAGEMENT
Every direct to consumer marketing campaign is unique but they do have one thing in common – complexity. All of the moving parts can easily be overwhelming if you don’t have the expertise or full time staff to effectively plan, execute and optimize. M2 provides an end to end campaign management solution for brands ready to explore or expand a performance based advertising strategy.
Established in 1999, M2 has worked on over 300 direct response marketing campaigns. They have collaborated with Bare Minerals, Oreck, Metamorphosis by Tracy Anderson, Omaha Steaks, Dirt Devil, Breville, Tria Beauty and Gwynnie Bee to name just a few. From the initial stages of research and financial forecasting to vendor management and analytics, M2’s dedicated team has extensive experience guiding successful campaigns across multiple marketing channels.