The Challenge

Jerome Alexander’s cosmetics brand has been around for half a century, delivering beautiful faces and flawless results! The 50thAnniversary Gold Collection celebrates Jerome Alexander’s achievements, as well as some of his best-selling products. How would Mojo make the site fresh, fun, and exciting?

The Solution

There are tons of other makeup products on the market – We knew we had to make this one stand out! We worked with the client closely and truly listened to their needs, while providing our expert feedback on the 50thAnniversary Gold Collection website. What Mojo delivered was a beautiful website with gold accents, beautiful product shots, and gorgeous model images that’s been a hit!

Shining Bright on Small Screens

With an average of 90% of customers coming to the site from a mobile device, we paid special attention to ensure the small-screen user experience for the 50thAnniversary Gold Collection site had all the functionality, ease, & aesthetic quality of the desktop version.

Glowing Results

Jerome Alexander’s brand is a big deal, so we had to get this one right! The flow of the site had to be clear, concise, and really hit home to the consumer. Mojo has found that for beauty and makeup products, before-and-after photos can really seal the deal for a purchase, so we were sure to collaborate with the client on exactly which images to use to really make the 50thAnniversary Gold Collection site stand out from the rest!

A Gold Star in Details

A user-friendly offer selection on the landing page lets visitors to the 50thAnniversary Gold Collection site easily understand & select from different true-to-skin-tone shade variations, saving customers from frustrations & our client from customer service headaches.