Keurig is a well-known household brand with a major consumer following. With news of this special tv offer, Keurig was going to need a website that could handle massive amounts of traffic and exchange of data. Along with that, being able to make sure their customer’s information was going to be secure was a must, in order to uphold their reputation as a reliable brand.
M2 Marketing and Management partnered with Mojo to develop a brand compliant, high performing website for Keurig that could handle large amounts of data. We were able to not only accommodate all of their needs, but also implement A/B testing for campaign optimization while ensuring thousands of transactions were completed smoothly.
Whenever a major brand comes to us for a website, we know that our platform can deliver the necessary speed and security. The Mojo platform is built on the Microsoft Azure Cloud, which is made to handle large traffic volume with ease which came in handy for Keurig, whose sales have been skyrocketing.
At Mojo, we use RSA 2048-bit keys & certificates, encrypt credit card data to NSA “Secret” compliance levels, and conduct continuous security scans on all our servers with full PCI-DSS assessments every 90 days. With all that protection, our clients at Keurig could focus more on meeting their huge product demand & less about compromising valuable data.
A/B Testing Galore
Testing different versions of a website can be a difficult and time-consuming process. With Mojo, A/B testing is a breeze! With just a few clicks of a button, our clients can test different offers, marketing campaigns, and even designs at the same time. And to make gathering statistics even simpler for a marketing team, our downloadable Excel reports are available to all clients!
HEAR WHY M2 LOVES MOJO
“We juggle many different elements for each of our clients so we value the quick and easy set up for all of our Mojo websites. As ROI-driven marketers, we particularly appreciate the detailed reporting as well as the fact that Mojo gives us control to conduct a wide range of A-B tests on each site so we can constantly optimize performance based on results.”
M2 MARKETING AND MANAGEMENT
Every direct to consumer marketing campaign is unique but they do have one thing in common – complexity. All of the moving parts can easily be overwhelming if you don’t have the expertise or full time staff to effectively plan, execute and optimize. M2 provides an end to end campaign management solution for brands ready to explore or expand a performance based advertising strategy.
Established in 1999, M2 has worked on over 300 direct response marketing campaigns. They have collaborated with Bare Minerals, Oreck, Metamorphosis by Tracy Anderson, Omaha Steaks, Dirt Devil, Breville, Tria Beauty and Gwynnie Bee to name just a few. From the initial stages of research and financial forecasting to vendor management and analytics, M2’s dedicated team has extensive experience guiding successful campaigns across multiple marketing channels.