The Omaha Steak brand is known worldwide for the highest quality steaks. When their Omaha Steaks Night direct response campaign aired in 2015, the consumer e-commerce site had to adhere to strict branding guidelines and handle the kind of volume typical for an Omaha Steaks campaign.
In partnership with M2 Marketing and Management, Mojo’s Omaha Steaks Night direct response website was one of the 3 finalists for 2015 Direct Response Website of the Year. Not only was our micro site gorgeous, the conversion rate beat expectations! We also added some cool features to the checkout flow like being able to gift an order to family and friends.
Finalist for 2015 Direct Response Website of the Year!
The Omaha Steaks Night website was brand perfect – down to the pixel.
Special Checkout Features
This wasn’t just a typical e-commerce checkout. The Mojo checkout was customized to allow for multiple friend and family gifting, maximizing revenue per order!
We’re talking Omaha Steak here – so we had to integrate with their own fulfillment system.
MEET THE DTC MARKETING ALL STAR TEAM!
HEAR WHY M2 LOVES MOJO
“We juggle many different elements for each of our clients so we value the quick and easy set up for all of our Mojo websites. As ROI-driven marketers, we particularly appreciate the detailed reporting as well as the fact that Mojo gives us control to conduct a wide range of A-B tests on each site so we can constantly optimize performance based on results.”
M2 MARKETING AND MANAGEMENT
Every direct to consumer marketing campaign is unique but they do have one thing in common – complexity. All of the moving parts can easily be overwhelming if you don’t have the expertise or full time staff to effectively plan, execute and optimize. M2 provides an end to end campaign management solution for brands ready to explore or expand a performance based advertising strategy.
Established in 1999, M2 has worked on over 300 direct response marketing campaigns. They have collaborated with Bare Minerals, Oreck, Metamorphosis by Tracy Anderson, Omaha Steaks, Dirt Devil, Breville, Tria Beauty and Gwynnie Bee to name just a few. From the initial stages of research and financial forecasting to vendor management and analytics, M2’s dedicated team has extensive experience guiding successful campaigns across multiple marketing channels.