Thane International

The Challenge

Thane International, the worldwide direct response powerhouse, wanted to move away from its single Magento e-commerce site to micro sites for every product it sells, in every country it services.  The transition from a single online store serving over a dozen countries to individual micro sites was logistically and technical daunting.

The Solution

After a side-by-side trial between Mojo and another direct response vendor, Mojo was selected as Thane International’s new e-commerce platform.  Within 2 weeks the first site had already launched.  On-schedule, on-budget, and as-promised, dozens of direct response micro sites have been launched since.

2016 Marketer of the Year

Amir Tukulj, CEO of Thane

ERA announced that Amir Tukulj, CEO of Thane Direct, as recipient of the 2016 Marketer of the Year award. This award recognizes an executive or company that has clearly shown outstanding success over the past year. Thane and Tukulj were honored during the 2016 ERA Moxie Awards Gala on September 15 in conjunction with the 2016 ERA D2C Convention at the Wynn Hotel in Las Vegas.

Over 150 Sites World Wide!

Websites Created




On-Time Delivery

Online Sales Boosted By 20%

Country-Specific Control

Now each international team has the control necessary to make immediate changes to their online campaigns

Responsive Web Design

Mojo’s built-in responsive web design solved Thane’s mobile woes with their Magento store.



Not only did Mojo create over 150 websites on-time, we also completed nearly 20 different integrations worldwide to allow Thane to conduct business as usual.