The Challenge

A designer water flosser with advanced technology & multiple user settings, the new Waterpik was giving dentists everywhere a run for their money – and thousands of eager customers were giving Mojo a run for ours. We stepped up to take on the challenge of managing this high-traffic site while maintaining a branded look, testing multiple offers & integrations, and optimizing average orders.

The Solution

Mojo’s years of experience creating direct-response websites & offers for traditional products shines through on the Waterpik site. A custom landing page deliberately crafted to echo brand marketing both explains the product & streamlines ordering, while site infrastructure & a host of native integrations provide plenty of options for testing. That means fewer headaches for our client – and fewer cavities for everyone else!

Awesome Flossin’

Easy As A/B C

When you’re running a direct-response campaign, costs can add up quickly, so every penny counts! Unlike some platforms that make A/B testing feel like getting a root canal, our user-friendly testing tool makes implementing & running splits unbelievably fast & easy – so you can spend less time setting up tests & focus on finding the vendors, designs, & services that are most cost-efficient for your campaign.

Fast & Flexible

Price and creative changes, special sales, and a lengthy list of other inevitable events that require time-sensitive edits make flexibility a critical asset for your DR site. Whether you have one offer with 3 upsells or 3 offers with 10 upsells each, Mojo is built to easily implement & schedule different production sites, page styles, upsell funnels, & offer selections when you need them most.

Mobile Magic

With over half their site visitors coming from mobile devices, we wanted to be sure the mobile experience for Waterpik was just as effective as it was on desktop. To keep up our high conversion rate, we built custom add-ons into the original design template that included a one-page scrolling mobile site & other unique features.