Woof Washer 360

The Challenge

Every once in a while, a product comes along than transcends the confines of a direct response campaign to become a pop culture phenomenon. In 2015, that product was the Woof Washer 360. Ironically, overnight success like this can sometimes be disastrous to a campaign if its site infrastructure isn’t prepared for that kind of heavy lifting. Fortunately for the folks at Woof Washer, they went with Mojo.

The Solution

Whether you’re getting a hundred hits per day or a thousand, you can count on the Mojo platform to handle your site traffic & order flow.  Built on the Microsoft Windows Azure cloud platform, Mojo uses the same infrastructure as enterprise-level players like Xbox and Office 365, so the Woof Washer campaign was in good hands. Even with the sudden influx of site activity, Mojo’s powerful technology kept the site up and running without losing valuable revenue to crashes or downtime. 

Viral Volume

Woof Washer 360, the goofy-looking gadget described in the Huffington Post as “sort of like a hula hoop that sprays water,” quickly gained popularity through viral sharing on the internet and in the news. Featured everywhere from morning talk shows to tech sites, the Woof Washer video from their Facebook page has over 67 million views, has been shared over 1 million times & has received over 255K likes, driving huge spikes in traffic & order volume to the landing page.

Man’s Best Friend


Safety First

At Mojo, we use RSA 2048-bit keys & certificates, encrypt credit card data to NSA “Secret” compliance levels, and conduct continuous security scans on all our servers with full PCI-DSS assessments every 90 days. With all that protection, our clients at Woof Washer could focus more on meeting their huge product demand & less about compromising valuable data.

Superior Service

For a viral campaign like Woof Washer, even a minute of site downtime can result in huge revenue losses. Mojo provides a superlatively reliable platform with a 99.97% uptime SLA, so our clients’ sites stay functional when it counts the most.

Follow Through

As great as social media hype is for a DR campaign, the final step to success is converting sales. Mojo’s Woof Washer e-commerce site used a tested-and-proven design that effectively demonstrated the product while also streamlining the ordering process. Our user-friendly A/B testing also enabled the client to test different offers and layouts to further optimize conversion. Who says you can’t teach an old dog new tricks?