Tips for Direct-to-consumer Marketers in the Canadian Marketplace

Our neighbors to the north remain a market ripe for direct-to-consumer marketers. High response rates, strong linear TV viewership, and demographic similarities to the U.S. are just a few of the reasons many marketers find the market a powerful partner.
A quintet of experts on the Canadian marketplace chat during this webinar — presented by the PDMI Workshop Council — about the challenges and opportunities awaiting leaders looking to expand their success. Speakers include: Josh Amoss, chief marketing officer, Allstar Innovations; Mo Datoo, vice president of strategy and partnership, eShipper; Adam Seaborn, director, sales and media operations, Kingstar Media; Greg Silvano, CEO, Mojo; and moderator Anat Freed, vice president and managing director, Kingstar Media.

By Greg Silvano

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